If you use a verb like “help” or “vote” it can be ineffective. Before you ask, remember it’s important to ask in the right way. Maybe we’re asking someone to help with a particular problem, or if we’re a non-profit, maybe we want to get people to turn out to vote. Take something as simple as trying to persuade others. To help make it easier to remember them, you can use the S.P.E.A.C.C. There are six key types of words, six types of language that we can use to increase our impact. And so the key question is, “What are these magic words and how can we take advantage of their power?” 2. They’re better at changing minds, engaging audiences, and driving action. It’s clear that certain words are more impactful than others. The language we use in loan applications allows the loaners to predict whether we’re likely to pay back the loan or not. Research shows, for example, that using similar language to your colleagues at the office can help predict whether you get promoted or get let go from a company.
Words reveal exciting things about the people that produce them. Or the recommendations that we make, research shows that something as simple as saying, “I recommend a product or service,” rather than saying, “I like that product or service,” leads people to be about a third more likely to take your advice. Take something like trying to persuade others: it turns out that adding one word to a sentence can increase the likelihood that others take our request by about 50 percent. Unfortunately, that’s a mistake, because subtle shifts in the words we use can have a big effect on our actual impact. But we often think less about the particular words we use when we communicate those ideas. We might think a lot about the ideas we want to communicate when we make a presentation, for example, about the main idea that we want to get across. In fact, even our private thoughts rely on language.īut while we spend a lot of time using language, we rarely think about the specific language that we use. They’re how teachers teach, policymakers govern, and doctors explain. They’re how leaders lead, salespeople sell, and parents parent.
We talk to others face-to-face and over written communication words are how we persuade, communicate, and connect. Words tell us everything.Īlmost everything we do involves words-from written emails and PowerPoints to the phone calls and pitch meetings that we pull together. Listen to the audio version-read by Jonah himself-in the Next Big Idea App.
Magic word podcast how to#
Over a million copies of his books, Contagious, Invisible Influence, and The Catalyst: How to Change Anyone’s Mind are in print in over 35 countries around the world.īelow, Jonah shares 5 key insights from his new book, Magic Words: What to Say to Get Your Way.
He has published dozens of articles in top‐tier academic journals and teaches Wharton’s highest-rated online course. Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on.
0 kommentar(er)
